The Aussie Butcher turns 40!

The Aussie Butcher turns 40!

The Aussie Butcher has come a long way since the first little store opened in Otahuhu way back in 1984. This month, join in the celebrations with some amazing in store specials and a chance to win a set of VictoryKnives or meat vouchers to spend in store.
We're partnering with Fair Food

We're partnering with Fair Food

Reuben is an ambassador for Fair Food. This amazing organisation works across Auckland to make sure no good food goes to waste. Every day their team of volunteers share fresh food with people in domestic violence shelters, transitional housing, and West Auckland community groups.
Reuben cooking steak on Seven Sharp

Reuben cooking steak on Seven Sharp

The Tomahawk steak is having a moment on social media but there are some who say it's overrated. Ben Hurley from Seven Sharp talks to Reuben about the best value cut of steak and how you should cook a Tomahawk.
Congrats Reuben & Victoria!

Congrats Reuben & Victoria!

We made it to the final of Cooks On Fire Season 2.
Reality star Reuben!

Reality star Reuben!

The news is out… I can finally say I’m a reality TV star. The producers for Cooks on Fire needed an emergency replacement team for Season 2 and got in touch.
TWO GOLDS & A SILVER!

TWO GOLDS & A SILVER!

We're over the moon with joy - we clinched two Elite Gold medals at the prestigious Great NZ Sausage Competition. And that's not all, we secured a shiny silver too!
Watch the Sharp Blacks versus the Aussies!

Watch the Sharp Blacks versus the Aussies!

Watch the Hellers Sharp Blacks go up against the Aussies in the lead up to the World Butchers' Challenge.
Our bacon won GOLD!

Our bacon won GOLD!

Our Dry Cured Streaky Bacon won GOLD at the 2022 100% New Zealand Bacon & Ham Awards.
2022 Hellers Sharp Blacks

2022 Hellers Sharp Blacks

Reuben has been selected for the Hellers Sharp Blacks and will be competing in the World Butchers' Challenge, a biennial event commonly known as the ‘Olympics of Butchery.’
Meet the new President of RMNZ

Meet the new President of RMNZ

At this year's Butcher's Summit in New Plymouth, Reuben was elected President of Retail Meat New Zealand.
The butcher lending a hand for his community

The butcher lending a hand for his community

New Lynn's Aussie Butcher helping out New World in Green Bay. With many staff isolating and meat shelves to stock, Reuben Sharples jumped on the tools to assist new supermarket owner Jamie Brear. He said Sharples offered to help as soon as he heard the store was under the pump. The store was recently named a location of interest for Covid-19 and 30 per cent of its staff are at home self-isolating.
Lockdown Heroes - NZ HERALD

Lockdown Heroes - NZ HERALD

Featured on NZ Herald A Kiwi butcher has been hailed a Lockdown Hero this week after he went to ...
Listen to Reuben on The Meat Up Podcast

Listen to Reuben on The Meat Up Podcast

Join Luke Leyson, a 1st Generation Butcher, to meat up with guests and talk about their experienc...
Master Butcher Team Challenge 2021

Master Butcher Team Challenge 2021

Introducing the Pure South Master Butcher Teams Challenge, the butcher competitions first ev...
TOP FIVE WAYS TO CREATE AMAZING TASTING MEAT

TOP FIVE WAYS TO CREATE AMAZING TASTING MEAT

Everyone’s experienced it … a piece of steak so tough it’d knock your Great Uncle Merv’s dentures out. You’ve invested in good meat – now it’s time to learn how to cook it properly.
THE DIFFERENCE BETWEEN WET AGEING & DRY AGEING

THE DIFFERENCE BETWEEN WET AGEING & DRY AGEING

AUSSIE BUTCHER NEW LYNN: THE STEAK SPECIALISTS At Aussie Butcher New Lynn, all our steaks are ag...
THE HUNT FOR THE PERFECT STEAK

THE HUNT FOR THE PERFECT STEAK

Aussie Butcher New Lynn owner Reuben Sharples headed to Europe in his hunt for the perfect steak...
INTERVIEW: REUBEN ON RADIO NZ

INTERVIEW: REUBEN ON RADIO NZ

Aussie Butcher New Lynn owner Reuben Sharples shares some words of (meat-related) wisdom in an i...

SACRAMENTO - WORLD BUTCHER’S CHALLENGE CAPTAIN’S RUN

September 24, we touched down in Sacramento for the World Butcher’s Challenge Captain’s Run - th...