News

Reuben’s Brought Home the Bacon… and the Ham!

We’re proud as punch to announce that we’ve taken out six medals at the 2025 100% New Zealand Bacon & Ham Awards, including three shiny Golds for our top-notch bacon and ham!

Supporting Auckland Rescue Helicopter Trust

For years, we’ve proudly been a Corporate Supporter of the Auckland Rescue Helicopter Trust. Whether responding to car accidents, medical emergencies or search and rescue operations, they're there when people need them most.

Sharing Kai, Kindness and Community: Our Work with Fair Food

We're stoked (and a bit humbled!) to be named Fair Food’s Substantial Food Donor of the Year. It means a lot – not just because of the award, but because it represents the values we care about most: community, dignity and kindness.

Bring Back the Sunday Roast

There’s something magical about a Sunday roast, especially over the colder months. Delicious aromas wafting from the oven, the comforting clink of plates and the chance to slow down and share a proper meal with the people you love. It’s not just dinner, it’s a tradition.

Reuben Wraps Up an Epic Ride in Paris

Catch up on how the Hellers Sharp Blacks fared at the 2025 World Butchers’ Challenge and check out the incredible display they created at the iconic Paris Expo Porte de Versailles.

Ready to Carve Up the Competition!

Once again, Reuben joins the Hellers Sharp Blacks to take on the world’s best at the 'Olympics of Butchery' this time in Paris.

We brought the sizzle to the Sausage Awards!

We proudly walked away with an amazing haul of 10 medals at the 2024 Dunninghams Great New Zealand Sausage Competition – the most awarded!

We won the People's Choice Awards!

Thanks to everyone who showed their love for our ham and bacon and voted for us in the 100% New Zealand Bacon & Ham Awards. We had an amazing night!

The Aussie Butcher turns 40!

The Aussie Butcher has come a long way since the first little store opened in Otahuhu way back in 1984. This month, join in the celebrations with some amazing in store specials and a chance to win a set of VictoryKnives or meat vouchers to spend in store.

We're Partnering with Fair Food

Reuben is an ambassador for Fair Food. This amazing organisation works across Auckland to make sure no good food goes to waste. Every day their team of volunteers share fresh food with people in domestic violence shelters, transitional housing, and West Auckland community groups.

Reuben cooking steak on Seven Sharp

The Tomahawk steak is having a moment on social media but there are some who say it's overrated. Ben Hurley from Seven Sharp talks to Reuben about the best value cut of steak and how you should cook a Tomahawk.

Congrats Reuben & Victoria!

We made it to the final of Cooks On Fire Season 2.

Reality star Reuben!

The news is out… I can finally say I’m a reality TV star. The producers for Cooks on Fire needed an emergency replacement team for Season 2 and got in touch.

TWO GOLDS & A SILVER!

We're over the moon with joy - we clinched two Elite Gold medals at the prestigious Great NZ Sausage Competition. And that's not all, we secured a shiny silver too!

Watch the Sharp Blacks versus the Aussies!

Watch the Hellers Sharp Blacks go up against the Aussies in the lead up to the World Butchers' Challenge.

Our bacon won GOLD!

Our Dry Cured Streaky Bacon won GOLD at the 2022 100% New Zealand Bacon & Ham Awards.

2022 Hellers Sharp Blacks

Reuben has been selected for the Hellers Sharp Blacks and will be competing in the World Butchers' Challenge, a biennial event commonly known as the ‘Olympics of Butchery.’

Meet the new President of RMNZ

At this year's Butcher's Summit in New Plymouth, Reuben was elected President of Retail Meat New Zealand.

The Butcher Lending a Hand for his Community

New Lynn's Aussie Butcher helping out New World in Green Bay. With many staff isolating and meat shelves to stock, Reuben Sharples jumped on the tools to assist new supermarket owner Jamie Brear. He said Sharples offered to help as soon as he heard the store was under the pump. The store was recently named a location of interest for Covid-19 and 30 per cent of its staff are at home self-isolating.